Sunday, January 26, 2020
An Overview Of Video Game Addiction Sociology Essay
An Overview Of Video Game Addiction Sociology Essay In this assignment, I will be talking about video game addiction, why do teenagers suffer from this. does this game addiction only affects teenagers? what are the causes and reasons that led them to be addicted? The term addiction is used in many contexts to describe an obsession, compulsion, or excessive psychological dependence, such as: drug addiction (e.g. alcoholism), video game addiction, crime, money, work addiction, compulsive overeating, problem gambling, computer addiction, nicotine addiction, pornography addiction, etc. The term addiction is also sometimes applied to compulsions that are not substance-related, such as problem gambling and computer addiction. In these kinds of common usages, the term addiction is used to describe a recurring compulsion by an individual to engage in some specific activity, despite harmful consequences, as deemed by the user himself to his or her individual health, mental state or social life. Or more broadly video game overuse, is excessive or compulsive use of computer and video games that interferes with daily life. Instances have been reported in which users play compulsively, isolating themselves from, or from other forms of, social contact and focusing almost entirely on in-game achievements rather than broader life events. There is no diagnosis of video game addiction, although it has been proposed for inclusion in the next version of the Diagnostic and Statistical Manual of Mental Disorders (DSM). Video game addiction is not included as a diagnosis in either the DSM or the International Statistical Classification of Diseases and Related Health Problems. However, effects (or symptoms) of video game overuse are similar to those of other proposed psychological addictions. Video game overuse may be, like compulsive gambling, an impulse control disorder. In 2007, the American Psychological Association reviewed whether or not video game addiction should be added in the new DSM to be released in 2012. The conclusion was that there was not enough research or evidence to conclude that video game addiction was a disorder. A report by the Council On Science And Public Health to the AMA cited a 2005 Entertainment Software Association survey[10] of computer gaming players, and noted that players of MMORPGs were more likely to play for more than 2 hours per day than other gamers. In its report, the Council used this 2-hour-per-day limit to define gaming overuse, citing the American Academy of Pediatrics guideline of no more than 1 to 2 hours per day of screen time. It may be worth noting that the ESA document cited in the Council report does not contain the 2-hour-per-day data. In a 2005 Toms Games interview, Dr. Maressa Orzack estimated that 40% of the players of World of Warcraft (an MMORPG) were addicted, but she did not indicate a source for the estimate. She may have derived the estimate from the informal survey managed by Nick Yee at the The Daedalus Project,[14] who notes that caution should be exercised when interpreting this data.[15] A 2006 lecture reported by the BBC indicated that 12% of polled gamers reported at least some addictive behaviours. The lecturer, Professor Mark Griffiths of Nottingham Trent University, stated in another BBC interview that addicts are few and far between. Michael Cai, director of broadband and gaming for Parks Associates (a media/technology research and analysis company), said in 2007 that Video game addiction is a particularly severe problem in Asian countries such as China and Korea. Results of a 2006 survey suggested that 2.4% of South Koreans aged 9 to 39 suffer from game addiction, with another 10.2 percent at risk of addiction. A 2007 Harris Interactive online poll of 1,187 US youths aged 8-18 gathered detailed data on youth opinions about video game play. About 81% of youths stated that they played video games at least once per month. Further, the average play time varied by age and sex, from 8 hours per week (responses from teen girls) to 14 hours per week (responses by teen boys). Tweens (8-12 year olds) fell in the middle, with boys averaging 13 hours per week of reported game-play, and girls averaging 10. Harris concludes that 8.5% can be classified as pathological or clinically addicted to playing video games, but did not explain how this conclusion was reached. Since the American Psychological Association decision in 2007, studies have been conducted at Stanford University School of Medicine related to video game play. Researchers found evidence that video games do have addictive characteristics. An MRI study found that the part of the brain that generates rewarding feelings is more activated in men than women during video-game play. In August 2005, the government of the Peoples Republic of China, where more than 20 million people play online games, introduced an online gaming restriction limiting playing time to 3 hours, after which the player would be expelled from whichever game they were playing. In 2006, it relaxed the rule so only citizens under the age of 18 would face the limitations. Reports indicate underage gamers found ways to circumvent the measure. In July, 2007, the rule was relaxed yet again. Internet games operating in China must require that users identify themselves by ID numbers. After 3 hours, players under 18 are prompted to stop and do suitable physical exercise. If they continue, their characters gain 50% of the usual experience. After 5 hours, their characters gain no experience at all. In 2008, one of the 5 FCC Commissioners, Deborah Taylor Tate, stated that online gaming addiction was one of the top reasons for college drop-outs. However, she did not mention a source for the statement, nor identify its position in relation to other top reasons. Excessive use of video games may have some or all the symptoms of drug addiction or other proposed psychological addictions. Some players become more concerned with their interactions in the game than in their broader lives. Players may play many hours per day, gain or lose significant weight due to playing, disrupt sleep patterns to play, play at work, avoid phone calls from friends and/or lie about play time. Relationships with family and friends, and performance at work or school, may suffer. Theorists focus on the built-in reward systems of the games to explain their addictive nature.[42][43] In reference to gamers such as one suicide in China, the head of one software association was quoted In the hypothetical world created by such games, they become confident and gain satisfaction, which they cannot get in the real world.[44] Researchers at the University of Rochester and Immersyve, Inc. (a Celebration, FL computer gaming Think-tank) investigated what motivates gamers to continue playing video games. According to lead investigator Richard Ryan, they believe that players play for more reasons than fun alone. Ryan, a motivational psychologist at Rochester, says that many video games satisfy basic psychological needs, and players often continue to play because of rewards, freedom, and a connection with other players.[45] Michael Brody, M.D., head of the TV and Media Committee of the American Academy of Child and Adolescent Psychiatry, stated in a 2007 press release that there is not enough research on whether or not video games are addictive. However, Dr. Brody also cautioned that for some children and adolescents it displaces physical activity and time spent on studies, with friends, and even with family.[46] Dr. Karen Pierce, a psychiatrist at Chicagos Childrens Memorial Hospital, sees no need for a specific gaming addiction diagnosis. Two or more children see her each week because of excessive computer and video game play, and she treats their problems as she would any addiction. She said one of her excessive-gaming patients hasnt been to bed, hasnt showeredHe is really a mess.[3] Prevention and correction Some countries, like South Korea, China, the Netherlands, Canada, and the United States, have responded to the perceived threat of video game addiction by opening treatment centers. Because few clinical trials and no meta-analyses have been completed, research is still in the preliminary stages for excessive gaming treatment. The most effective treatments seem to be, as with addictions or dependencies, a combination of psychopharmacology, psychotherapy and twelve-step programs.
Saturday, January 18, 2020
Adolescent Offender Essay
Lionel Tate, a fourteen year old Florida boy was sentenced to life during March 2001 for killing Tiffany Eunick, a six- year boy during a wrestling match which took place in 1999. Thus he was convicted of first degree murder as the killing was due to aggravated child abuse and he was sentenced to life without parole.à His sentence was questioned by many critics and many wonder how the justice system allows to send a just fourteen year old boy to prison for life. The underlying question in the ongoing debate was that how a juvenile can be awarded punishment similar to their adult offenders. [i] Adolescent can be defined as the stage of life cycle from puberty to maturity ends at the age of majority. Adolescent thus refers to the change in physical system of a human leading to sexual maturity. Many adolescent teenagers without proper support factors can end in the ââ¬Ëcracksââ¬â¢ and may land in hostile world. Juvenile delinquency means antisocial attitude beyond the control of parents and result in crimes that is punishable with imprisonment. In other words, it is a criminal offense committed by a minor. See more: Analysis of Starbucks coffee company employees essay Rolf Loeber has conducted research on delinquent paths or trajectories and recognized three discrete paths to a criminal career such as 1) the authority conflict pathway 2) The convert pathway 3) The overt pathway; He also recognise that disruptive behavior that starts from in early childhood with truancy ,lying , threat to animals . There were more than 600 murders that were committed by young people aged 12. Thus in the case of Lionel, it starts from early age of 12 and corroborates with Loeber finding under the overt pathway which escalated to aggressive acts beginning with aggression leading to violence i.e. murder. The Lionel may be of suffering from Problem behavior syndrome (PBS). People with these syndromes will resort to physical abuse, sensation seeking, and arrogance. Researches reveal that delinquent possessed this inherent behavior from very early young age. Some had resorted to drug abuse and heavy drinking as early as at age of 10 or still younger.à Thus the Rolf Loeber and David Farrington study reveals that early-onset offenders had a disruptive behavior with truancy, lying, cruelty to animals and theft. Thus the attitude of young offenders can be attributed when there is no adequate parental care, the environment of their brought up , inherent characteristics at birth and may also due to Problem behavior syndrome ( PBS) [i] Scott, Elizabeth S, ââ¬ËBlaming Youthââ¬â¢, Texas Law Review, Feb, 2003. Children Committing First Crime at Just 11. (2005, February 15). The Evening Standard (London, England), p. 16.
Thursday, January 9, 2020
The Importance Of Coaching And An Organization - 1541 Words
Introduction My opinion prior to taking this course and subsequently researching my first assignment is that the purpose of coaching is to collaborate with an individual either in a one on one setting or group setting with someone who will guide you and hold you accountable for what you know within yourself is needed for one to grow and succeed both personally and professionally. From what I have experienced within my current organization, coaching was only extended to senior leaders within the organization, while mentoring was offered to employees who were selected via an application process. In recent years this has changed with the creation of several Business Resource Groups (BRGs) that started offering mentoring/coaching toâ⬠¦show more contentâ⬠¦There is ongoing debate over the definition of coaching and mentoring. Not only does coaching differs from mentoring it also varies differently from managerial approaches. Several organizations have adopted the process of coaching and mentoring as development tools to develop those employees who are seeking future advancement. Also, they are setting the foundation for future leaders. The adaption of these developmental tools within an organization is providing employees with the necessary feedback and support to establish and plan their career. Coaching and mentoring provides an employee with the necessary leadership and management skills they would need to endeavor in order to climb the career ladder within an organization. These processes are both helping activities, employed either as distinct interventions or together as part of a package of personal development. Coaching and mentoring are deemed a highly effective way to help employees through talking, sense of direction and guidance, self-esteem, efficacy and accomplishment. Reflecting on coaching. Coaching is the developing of a personââ¬â¢s potential and capability to the highest level attainable within their environment (Flaherty, 2010). While there exists a myriad of approaches to the manner in which coaching ought to be carried out, there exists consensus on the primal duties of a coach
Wednesday, January 1, 2020
Is Turkey A Democracy - 1907 Words
Dictatorship vs. Democracy Over half of the countries in the world are considered democracies, one of which being Turkey. Turkey believes that they are a model of a true democracy while other countries believe that Turkey is very far from being considered a democracy. This has been an ongoing argument amongst many people. If we take in to consideration what it means to be a true democracy, then Turkey would only possess a few of those qualities. If we were to look at the basic structure and elements of a dictatorship, Turkey would fit into majority of them. This is what leads me to believe that Turkey should not be considered a democracy but instead a soft dictatorship. There is a lot of evidence that would prove as to why Turkey should not be considered a democracy including, lack of freedom in many different way, lack of suffrage rights, a long process of trying to become a member of the European Union, high levels of government control, and high military power. According to Josep h Colomer, author of ââ¬Å"The Science of Politicsâ⬠, the minimalist definition of democracy is defined by two basic things, freedom and elections. He mentions within his book that in order to be a democracy you must have freedom of association along with freedom of expression and information. This is something that Turkey lacks. Freedom of association means to be able to form groups or clubs and meet without interference of the government. Turkeyââ¬â¢s government has been known to interfere withShow MoreRelatedWomens Rights And Democracy In Turkey : The History Of Turkey1208 Words à |à 5 PagesThe history of Turkey stretches back about 40,000 years. Although, Turkey was never colonized by another nation state, it was once occupied by the one of the largest and long-lasting empires in history, the Ottoman Empire. Following World War I and the fall of the Ottoman Empire in 1922, Turkey achieved its independence on October 29, 1923. Following a period of one-party rule by the Turkish leader Mustafa Kemal, the Turkish government decided to instead form and organize multi-party elections toRead MoreIs Turkey A Parliamentary Representative Democracy?1427 Words à |à 6 PagesTurkey is a parliamentary representative democracy. Executive Power is held by the Prime Minister and Council of Ministers. The President is the head of state and has a largely ceremonial role. She/he is elected for a five-year term by direct elections. Recep Tayyip Erdoßan is the first president elected by direct voting. Executive power is exercised by the Prime Minister and the Council of Ministers which make up the government, while the Legislative power is upheld by the unicameral parliamentRead MoreDemocracy in Iran and Turkey Essays2319 Words à |à 10 Pages Comparison and Contrast between the Evolution of Democracy in Iran and Turkey, from 1900 to the Present. Name: Institution: Date: Please write on top of each of your exams its exact title as its appear below, making sure your answers are itemized (i.e., answer the points ONE BY ONE, and not combine them).à ITEMIZE YOUR ANSWERS à Mid Term Exam Compare and contrast the evolution of democracy in Iran and Turkey, from 1900 to present.à In process of writing your exam, you must provide the followingRead MoreDemocracy Of The Islamic States ( Iran Vs Turkey1813 Words à |à 8 PagesDemocracy in the Islamic States (Iran Vs Turkey) Democracy is a predominant authority regime that most countries both young and mature have adopted based on its accrued benefits. Defining democracy can be a daunting task as several countries may prefer to institute governing policies rather than adopt from other states (Rowley Smith, 2009). The element of incorporating modified aspects of democracy is based on the difference in several factors that may range from religion, culture, to politicalRead MoreEssay875 Words à |à 4 PagesFreedom House, an organization that promotes the development of freedom and democracy globally, is especially concerned with Turkeyââ¬â¢s future as a nation and believes there are threats to civil liberties in this nation. This institute rates countries based on its freedom status ââ¬â and in its most recent report, Freedom House considered Turkey as partly free and experiencing declines. Between its annual reports, Turkeyââ¬â¢s ââ¬Å"political rights rating declined from 3 to 4 [and] its ci vil liberties ratingRead MoreA Democracy Of The Middle East1304 Words à |à 6 PagesVarious forms of democracy have been around since Ancient Greece and Rome. Over the years citizens have revolted against monarchies, dictatorships, and oligarchies in favor of democracies and republics. It is rare to come upon a country in which the citizens overthrew a democratic government in favor of anything else. This suggests that a democracy is the ideal form of government that citizens will continue to revolt until they reach. Francis Fukuyama agrees when he asserts that capitalist, liberalRead MoreEssay823 Words à |à 4 Pagespact that had come into existence 20 years prior and would only honor it under the condition that Turkey give away three eastern provinces and allow for ââ¬Å"common defenseâ⬠bases on the Straits (Gà ¼lek, 2016). This occurred before Japan surrendered and when Kremlinââ¬â¢s influence in the world was at an all-time high. The Turkish government rejected th eir offer, risking being left alone by Western Democracies (Gà ¼lek, 2016). The situation took a turn for the worse when Soviet Russia began building satellitesRead MoreThe Government s Freedom Of Press974 Words à |à 4 PagesSince the Turkish state was founded by Mustafa Kemal Atatà ¼rk in 1923, the press in Turkey has never been free. The first government was ruled by the Atatà ¼rkââ¬â¢s party, the Republican Peopleââ¬â¢s Party (CHP), which claimed to be liberal and modernist; however, they made a law which could shut down and /or censor any newspapers which they did not like. (Bulut, 2015). During the CHP era, 130 newspapers and magazines were banned. Although many partiesââ¬â¢ names have changed throughout the years, the rulingRead MoreThe State Of Democracy Around The World1721 Words à |à 7 Pagesworlds democratic state. This report will investigate and analyse the state of democracy around the various countries of the world and elaborate on the chosen countri es democratic crisis and state of governance. Originating from the Greek terms demos, meaning ââ¬Ëpeopleââ¬â¢ and kratos, meaning ââ¬Ërule,ââ¬â¢ democracy essentially means to ââ¬Ërule by the peopleââ¬â¢ (Hague and Harrop, 2013, p. 43). One could argue however, that democracy is considerably more than just a form of governance. For any nation to be consideredRead MoreA Protest Over Censorship Of The Internet Essay1603 Words à |à 7 PagesThe political climate in Turkey is much different from the rest of the developed world in the sense of rights and type of leadership. Turkey has been highlighted recently in world news for using the power of their government to control and block certain content that Turkish people want to put on the internet. In developed countries with strong civil rights, such as the United States, citizens do not know what itââ¬â¢s like to fear being arrested for just speaking their mind. The civic artifacts examined
Tuesday, December 24, 2019
The Battle Of The Civil War - 2196 Words
The Civil War was the bloodiest, most severe war with the greater part of America s history. It sets kin against kin and father against tyke and realized a bigger number of passings than most of America s war before or since combined. The purpose behind the Civil War was no single event or action, regardless, a mix of various events and exercises. It was a sort of snowball effect, in any case this snowball had a stone in within - subjection. Oppression was likely the greatest single contributor to the opinions of ruthlessness and scorn between the North and South. Exchange events that incited the normal war are what really drove people over the edge, and some were more convincing than others. The first of these was the Compromise ofâ⬠¦show more contentâ⬠¦This idea got the chance to be known as Surely understood Sovereignty. The response for the issues showed was devised by Henry Clay. He suspected that California should be going into the Union as a free state and all other dr awing nearer locales would vote. He moreover proposed more stringent Fugitive Slave Laws and the removal of slave trade from the District of Columbia. To wrap things up consolidated into this exchange off was the course of action to settle the points of confinement of Texas and acknowledge its $10 million commitment. The accompanying issue that incited the Civil war was the Dred Scott Decision. Dred Scott was a dull slave that lived for quite a while in Illinois with his ruler. He sued for his chance in perspective of his drawn out keep centered soil. The Supreme Court heard the case and chose that consequent to Dred Scott was a dim slave, he was not a national and along these lines not allowed to sue. The Court took the choice further, saying that consequent to a slave was property, they could be taken into any space and be held there under the laws of enslavement. The choice relied on upon the fifth change, which denied Congress the benefit to strip people of their property withou t due method of law. Southerners were fulfilled by the triumph for the circumstance, however abolitionists all over were sickened at the possibility that subjugation could honestly spread
Monday, December 16, 2019
Helping Children with Manners Free Essays
Manners are constantly changing from one century or one generation to the next. For example, a handshake originally was meant to show that men were not carrying a sword or dagger in their hands. Men still tip their hats because once knights in armor lifted the visors of their helmets to show their faces. We will write a custom essay sample on Helping Children with Manners or any similar topic only for you Order Now And it wasnââ¬â¢t too many years ago that a man almost always got up in a crowded bus and gave his seat to a woman. Nevertheless, certain manners do survive from one decade to the next, and this is because manners make life easier for everybody. There are three important ideas behind the good manners we use today: custom, consideration, and common sense. Custom is the habit of doing certain things like shaking hands and tipping hats mentioned above. Consideration is the most important idea behind all good manners. Almost always, being considerate is being well-mannered. Consideration is simply thinking about the way the other person feels. Being rude to someone are bad manners, not because a book says so, but because it causes hurt feelings. Nearly all good manners have in element of common sense. If you are standing in the rear of a crowded elevator, itââ¬â¢s neither reasonable-nor good manners-to try pushing your way to the front so you can get out first. These are the basic ideas we want to teach our children when we are trying to instill good manners-simple kindness, consideration, and common sense.à The following suggestions written for and directed to children may give some added authority in the matter of what is common courtesy and what is not. Manners at Home Home is where you learn to get along with people. ââ¬ËMe closer you live with other people, the more important good manners are. Everybody in a household should respect the rights and feelings of everybody else. Try to listen when others in the family have something to say. Even a little brother or sister who canââ¬â¢t yet read or a grandmother who seems quite old has a right to an opinion. It is important for members of a family to consider each otherââ¬â¢s privacy. No matter how crowded a home is, everyone in it has a right to some place that is his own. Here are some privacy donââ¬â¢ts: Donââ¬â¢t open a closed door until you have knocked and waited for permission to enter. Donââ¬â¢t go into anyone elseââ¬â¢s bureau, desk, box, or papers at home or anywhere else without his permission. Donââ¬â¢t read anyoneââ¬â¢s mail or anything he has written (for example, a diary) unless he asks you to. Donââ¬â¢t discuss the private affairs of your family with outsiders or tell about a family problem. Another important part of family good manners is sharing. You share the TV set and the telephone and the bathroom and maybe a bedroom or a closet or a desk. You share the work. This means cleaning up after you and sharing the responsibility for the safety of everyone in the house. Telephone Manners Always give the person you are calling plenty of time to get to the phone before you hang up. If the person who answers is not the one you want, give your name and ask if you may speak to the person youââ¬â¢ve called. Ask, ââ¬Å"May I speak to Tommy?â⬠not ââ¬Å"Is Tommy home!â⬠If he isnââ¬â¢t in, you may leave a message. If someone dials your number accidentally, accept his apology. Everyone sometimes dials a wrong number. No one intends to. If you accidentally dial a wrong number, excuse yourself. It is considerate to make phone calls at a time when they will not disturb people. Try not to call too early in the morning (before about 9:00) or too late at night (after about 9:30). Try not to call at mealtime. Itââ¬â¢s handy to keep a pencil and paper near the phone. If someone calls a member of the family who is not at home, ask the caller if he would Ilk to leave a message. If he does, be sure to get his name and number. 7 if you take a message are sure to remember to deliver it! Table Manners Most families have established their own table manners that are important to them. Here are a few that should be remembered when you are at home and when you are a guest Never reach for any food that is not right in front of you. Ask someone to pass it. And if you are passing something, donââ¬â¢t help yourself along the way. If your food is too hot, wait for it to cool. Donââ¬â¢t blow on it. If you put something in your mouth thatââ¬â¢s too hot, donââ¬â¢t spit it out. Reach for your water and take a quick swallow. Donââ¬â¢t talk with your mouth full. Bring your food up to your mouth rather than bending over to reach it. There are a few additional rules for eating in a restaurant: Donââ¬â¢t be upset if you spill something. It happens all the time. The waiter will clean it up. Donââ¬â¢t pick up your silverware if you drop it on the floor. Ask the waiter to replace it for you. Donââ¬â¢t put packages or handbags on the table. Donââ¬â¢t comb your hair at the table. Donââ¬â¢t use a toothpick in public. Being a Guest We all know that we have certain responsibilities when we are the host or hostess. But there are responsibilities when one is guests that are equally important. Here are a few of them: Donââ¬â¢t go visiting unless youââ¬â¢re expected. Donââ¬â¢t overstay your invitation. Donââ¬â¢t expect to be waited on. Offer to help. Donââ¬â¢t plan to stay overnight without consulting the hostess and your parents. Donââ¬â¢t upset the familyââ¬â¢s routine. Try to fit in and (your part. Donââ¬â¢t make extra work. Make your bed, straighten up after yourself. Be sure to say thank you for a meal or an overnight visit at a friendââ¬â¢s house. Manners on the Street Unless you are at home or at a friendââ¬â¢s house, you are on public property. Bemuse this property is used by many people, it is especially important that everyone use common sense and good manners. Here are some street donââ¬â¢ts: Donââ¬â¢t walk in bunches so that you block others. Donââ¬â¢t stop to chat in the middle of the sidewalk. Step to the side so that people wonââ¬â¢t have to move around you. Donââ¬â¢t stare at or make fun of anyone, no matter how strange he may look. Donââ¬â¢t be a litterbug. Donââ¬â¢t mark on buildings or other public property. If you bump into someone or step on his toe, say youââ¬â¢re sorry. A Final Note to Parents You have most likely already dealt with most of the above suggestions with your child. However, when it comes to manners, children need frequent reminders. One of the best ways to teach manners is to role-play; the parent takes the role of host or hostess, guest, salesperson, someone at the other end of the telephone, etc. This reduces the childââ¬â¢s conception that the parent is nagging, and it is a technique that works. Website: www.childdevelopmentinfo.com How to cite Helping Children with Manners, Essay examples
Sunday, December 8, 2019
Toys R Us free essay sample
It is an attractive industry from the incumbentââ¬â¢s perspective. The market as it is has no particular participant who enjoys the largest market share consistently such that getting a bit of the market share would be difficult and there is still energy among the consumers for a new player in the market. Many of them are still open to the presence of another industry player who may offer even more competitive prices that Wal-Mart. The industry is anyoneââ¬â¢s game at this point in time and the best player with the best of everything will get the biggest market share. 2) Describe and evaluate Eylerââ¬â¢s strategy for turning Toysââ¬â¢Rââ¬â¢Us around. John Eylerââ¬â¢s business strategy was simple. He had noted that Toys ââ¬ËRââ¬â¢ Us had lower in-store stock levels than usual (stores consistently ran out of stock on 30 percent of its items) and also that the customers were unhappy with regards to the customer service at Toys ââ¬ËRââ¬â¢ Us (ranked tenth out of fifteen on such measures of service). We will write a custom essay sample on Toys R Us or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In response to these dilemmas, Eyler decided to stock the top 1,500 toys (which make up 66 percent of the chainââ¬â¢s sales) to eliminate low and empty inventory. He also enhanced customer service by remodeling the stores, introducing new merchandise and putting more focus on customer service, staff training and wage increases. Within the stores he specifically changed the product design into cul-de-sacs and increased the customer service attendants by four times. A good business strategy addresses the needs of the customer, lays good ground work for the implementation of the strategy, makes us of genuine competencies and makes a contribution to competitive advantage. Customer need is the single biggest driver of a business strategy and therefore the strategy should endeavor to develop mechanisms that will satisfy the customer while at the same time keep the company profitable and maintain a larger market share than its competitors. Eyler did just that by implementing a number of predetermined measures geared towards satisfying customer needs. Eyler successfully made use of the competencies he had and trained where there was need, remodeled the stores and increased customer service manpower; he understood the needs of the different groups and directly addressed the customerââ¬â¢s needs by implementing all the measures geared towards attracting customers and giving them an unforgettable experience at Toys ââ¬ËRââ¬â¢ Us. The second driver of business strategy is competence of the enterprise. Eyler evaluated the resources and capabilities available. He realized a need to educate the staff and the management, specifically for personnel hiring. He was then successful in identifying a unique competence that made Toys ââ¬ËRââ¬â¢ Us different from its competitors. He had staff members at the stores occasionally wear a bright red shirt or a funny hat; this helped create the kind of environment that is attractive to customer. Although Eyler adopted a good business strategy, it lacked a key component. There was need for an active and aggressive advertisement to create awareness of the new changes and dispel the bad taste that many customers had developed. With the active advertisement it would have been easier and much faster to achieve the growth he hoped for.
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